Alyssa Esteban is a Product Designer based in New York City with 13+ years of experience across early-stage startups and large-scale industry leaders in the Health & Wellness, Retail, Service, and Travel sectors. She is currently a Senior Product Designer at Fora, connecting travelers with the perfect advisor for them. Alyssa has expertise in design management, user experience (UX), visual design (UI), user research, conceptual branding, and design systems, with a proven track record of building design-led cultures and leading cross-functional teams in fast-paced environments. She is adept at balancing creative risk and business goals, mentoring design talent, and advocating for design in all stages of the product development cycle.
Previous roles include: Senior Product Designer at Shiftsmart, Senior Product Designer at Peloton, Product Designer at Verishop, Lead Product Designer at AEDIT, Product Designer at Barnes & Noble, and Graphic Designer at The Donna Karan Company and DKNY. She has volunteered with Propelify Innovation Festival as a designer & stage manager, General Assembly as a teaching assistant, Pilipino American Unity for Progress (UniPro) as a designer, chapter secretary, and chapter vice president, and The 103 Great Ideas Meetup & The Intellectual Marketplace as a discussion moderator.
Outside of product design, Alyssa is a watercolor artist and urban sketcher, often painting on location at landmarks and bars around the world. She offers commission-based services and live event painting for weddings, parties, and social events.
She hosts and produces Breakfast in Beauclair, a global Witcher podcast. She has appeared as a guest on No Bad Ideas, Meddling Adults,But Make It Scary, and The Newest Olympian. As a founder of Lengthy Tangent, LLC., she served as Executive Producer for Season 1 of the award-winning audio fiction series 'Peculiar Radio' and a story development consultant for ‘Theme Party: the podcast’, ‘The Collection of Moira Graves’, and other upcoming independent audio fiction shows.